
Plain Language Video: Cognitive Accessibility in Translated Content
The clearest video in your catalogue is usually also the cheapest to translate. That is not a coincidence.
Clear, useful guides for teams creating multilingual video, audio, and learning experiences.

The clearest video in your catalogue is usually also the cheapest to translate. That is not a coincidence.

Captions are not a substitute for sign language, and sign language is not a substitute for captions. They serve different audiences.

Most teams treat WCAG as a wall of criteria. For video, only a handful apply, and they are more specific than people expect.

SDH is not subtitles with a few sound effects bolted on. It is a different deliverable with a different reader in mind.

Publishing everything everywhere on the same day is the easiest schedule to build and the least effective one to run.

Voice is the one localization decision your audience notices before they process a single word.

Assets localized is not a metric. It is a receipt.

Most localization programmes fail in the first quarter, and almost always for the same three reasons.

The build-versus-buy question is usually asked about tooling. It is actually about which capability you want to own.

Most format problems in localization are not compatibility failures. They are quality losses nobody noticed until the ninth language.