
The Fifteen Most Common Video Translation Mistakes
Most failed localization projects fail the same handful of ways, and almost all of them are cheaper to prevent than to discover after publication.
Clear, useful guides for teams creating multilingual video, audio, and learning experiences.

Most failed localization projects fail the same handful of ways, and almost all of them are cheaper to prevent than to discover after publication.

Romanian is a Romance language surrounded by Slavic ones, which shapes its vocabulary, its subtitle culture, and how content should be localized for it.

The Czech Republic has one of Europe's strongest dubbing traditions, which raises the quality bar for translated audio well above what the market size suggests.

Greek has a small speaker base and a strong subtitle culture, which makes the localization case narrower and more specific than raw population would suggest.

Swahili is the most widely spoken language in sub-Saharan Africa and one of the least served by localized video, which makes the competitive picture unusually open.

Deciding what not to localize is a harder discipline than deciding what to localize, and it determines whether a program finishes or stalls.

Localization programs fail on organization more often than on tooling. The most common cause is that nobody owns the terminology.

Ukrainian and Russian are distinct languages, and treating one as a substitute for the other is both a quality error and a mark of inattention audiences notice.

Urdu's traditional calligraphic script is not merely a stylistic preference. Rendering it in the wrong style produces text that reads as foreign to its own audience.

Translating into pure formal Tagalog often produces content that sounds less natural to Filipino audiences than the English original did.