The catalogue in batch
Submit product video by collection or SKU list through batch or the API, so the long tail gets localized rather than only the bestsellers.
For e-commerce brands
A product video answers the questions a photo cannot — how it fits, how it works, what is in the box — but only for shoppers who understand it. Octavia localizes product and how-to video across a whole catalogue in batch, with sizes, units and claims checked for each market before anything is voiced.
The specific reasons this content usually stays in one language.
Per-video agency pricing works for a hero launch, not for a range where every SKU has its own thirty-second demo.
A “size 8”, a weight in pounds or a word like “waterproof” can be wrong, unclear or not permitted once the video plays on another country’s storefront.
Storefronts, marketplaces and social shops differ on length, format, captions and what may be said in a product video at all.
The parts of the platform that matter for this work, rather than the full feature list.
Submit product video by collection or SKU list through batch or the API, so the long tail gets localized rather than only the bestsellers.
Translated scripts are reviewed before voicing, which is where centimetres, regional sizing and local conventions are confirmed for each storefront.
Brand, range, ingredient and material names pinned in a locked glossary, so a range name is never translated on one storefront and left alone on another.
Magic Mode keeps the music and the product sound — the click, the zip, the pour — under the new voiceover instead of replacing the bed with silence.
Burned-in, word-level captions for social shops and feeds that autoplay without sound; subtitle tracks for storefront players that support them.
A consistent professional voice per language across the catalogue, so the brand sounds like one brand rather than a different narrator on every product page.
Four steps from the file you already have to every language you need.
Start where returns and pre-sale questions show shoppers are not understanding the listing.
Glossary for product names, plus each market’s sizing, units and permitted claims for reviewers to check against.
An in-market reviewer approves each script before any audio is generated.
Dubbed video, burned-in captions or subtitle files, depending on what each storefront and marketplace accepts.
One upload in, every format you need to publish out.
Including the ones where the honest answer is a limitation.
No, and you would not want it to guess. A translation renders what was said; whether “size 8” should become a different regional size, or pounds become kilograms, is a merchandising decision that depends on how you actually sell in that market. Put those decisions in the review brief and have the in-market reviewer correct the script before audio is generated. Prices are safest left out of the voiceover entirely.
Claims are where a translated product video can create real exposure. “Hypoallergenic”, “organic”, “dermatologist tested” or a health benefit may be regulated differently in each market, and a faithful translation of a claim that is fine at home can be one you may not make abroad. Have each market’s claims checked by whoever approves your packaging and listings there, then lock the approved phrasings in the glossary.
Requirements vary by marketplace and change often — on length, format, captions, what may appear on screen and, increasingly, how synthetic media is labelled. Octavia produces the dubbed video and the caption or subtitle files; checking each marketplace’s current content policy before upload remains your job. Where a policy is unclear, a subtitled version of the original is the conservative choice.
Carefully. A creator’s voice belongs to the creator, and most UGC and influencer licences cover reposting the video, not producing a version in which they appear to speak another language. Subtitle creator content by default, and voice it only where the creator has agreed in writing for those markets. Your own brand-produced video carries none of that complication, which makes it the better place to start.
Practical guides from the Octavia editorial team.
The same engine, pointed at a different kind of work.
Start with the twenty product videos behind your highest return rates, in one new market.